The first Victory V92C debuted in 1997 at Planet Hollywood in America and began production the following year. Receiving "Cruiser of the Year" from Cycle World magazine even at this early stage, the line continually improved until it was phased out in 2003.

Developing several other models over the next few years, 2003's Victory Vegas was described as the "bike that saved Victory". Employing custom bike builders and with a totally new chassis design, it transformed Victory into a major motorcycle contender in a matter of months. Victory's most recent offerings such as the Kingpin and Jackpot combine custom finishes with all American comfort, power and style.