Since 1959 Italjet has developed more than 150 different and innovative models. Motorcycles and motorbikes designed with an entrepreneurial enthusiasm which has remained unchanged since the foundation of the company. Italjet have always tried to develop their business following the philosophy of innovation, which is today the trademark of Italjet in Italy as well as worldwide.

Paying attention not only to figures, but also to trends and lifestyle, Italjet's "retro" models were the first to develop the idea of trend-setting scooters rather than fashionable scooters, not only creating a new market but also starting a new way in designing and living the vehicle. In '98 the New York Guggenheim exhibited and awarded the Italjet Formula 50 L.C., already voted "Scooter of the Year" four times (in Germany, Spain and in Italy twice).